100 Epic Digital Marketing Stats

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Retargeting

  • Only 2% of website visitors convert during their first visit.
  • The average click-through rate (CTR) for display ads is 0.07%, while the average CTR  for retargeted display ads is about 0.7% (i.e. they’re 10x more effective).
  • Website visitors who are retargeted are 43% more likely to convert.
  • Retargeting can increase conversion rates by as much as 150%.
  • Retargeted visitors are 70% more likely to convert on a website compared to those who aren’t targeted for the second time.
  • Retargeting customers who abandon carts takes the conversion rate up to 26% from 8%.
  • Onsite retargeting can convert an additional 2-4% of website visitors into leads and customers.