Smooth Move Removals had slowly watched their organic rankings disappear, and newer competitors out manoeuvre them in search engines.
In an attempt to counteract this, they engaged an agency to run Google Ads campaigns to try and attract the customers they were losing from their declining organic rankings.
Sadly those campaigns were costing thousands of dollars each month, and were delivering customer enquiries at an average cost of $273 each.
It was completely unaffordable and ruining any chance of a positive return on investment, not to mention making their declining financial position worse by the day.
After some intensive analysis of the ad account we were able to take over control of the campaigns, and reduce the cost of customer enquiries by 94%.
The turnaround in campaign profitability was extremely rapid, which then allowed the client to commence an SEO campaign to regain their organic rankings.
The turnaround meant that they were able to save their business and plan their expansion.
Increase in leads: 1528
ROI: 17
