SEO Gold Coast

How does SEO work?

This is the number 1 questions which business owners will ask because because being able to manipulate Google’s search engine results pages (SERPs) is impossible for most people. So it often seems as though there must be some kind of voodo involved.

So let’s get serious for a moment.

Getting a website onto page one of Google search results is all about methodical, hard work, using a set of proven strategies which prove to search engines that your website deserves to be on page 1.

That last part is the most important.

SEO isn’t about tricking Google into putting you on page 1. It’s about demonstrating that you deserve to be there because your page helps users better than any other website!

Think about what Google’s goal is. They want to help people solve their problems better than any other search engine.

The means when someone search for a particular keyword, they want to show the best possible web pages for those users. It’s all about solving problems.

Now that you understand how search engines work, it’s no surprise that you probably found this page by search for SEO Gold Coast or something similar.

The key aspects of SEO

Let’s be a bit more specific about how SEO actually works.

Search engines like Google (or Bing) use a variety of signals which they use to determine the relevance of any given web page, compared to the keyword a user is using to search. So getting a strong ranking is all about influencing those signals so that the our page is perceived to be the most relevant.

Now Google uses over 200 signals to rank a page but we can break them down into groups to make it easier to understand.

1. On-Site SEO

On-site SEO refers to the signals which relate to elements on our actual website which impact our site’s relevance.

Some of these signals include:

• The speed at which your website loads.
• If your website is secure or not.
• The age of your website (and various pages within)
• The quality of content on the site
• Ease of navigation
• Your website architecture

This is by no means an exhaustive list, but rather a glimpse at some of the factors which influence your rankings on Google, and areas which are a focus when you decide to engage an SEO professional.

2. Off-Site SEO

Off-site SEO refers to the signals outside of our website which impact out site’s relevant.

Some off-site SEO signals include:

• The quality of 3rd party profiles which relate to your business.
• The volume and quality of backlinks on other websites, which point back to your website.
• Online reviews which reference your business.
• Activity on social media on your own pages, or other pages which relates to your business.

A wholistic SEO process

If you’re wanting to improve the SEO for your Gold Coast business, it has to be done properly by an expert.

Why?

Because search engines like Google are changing the way their algorithms work all the time.

When they make these changes, the rankings of many websites are impacted and do-it-yourself SEO enthusiasts are always the first to see their rankings suffer because they simply don’t have the expertise to create a solid SEO campaign that will insulate their Gold Coast business from ranking fluctuations which often happen.

I’ve been doing SEO for over 15 years and I’ve worked on some of the biggest and most successful SEO projects on the Gold Coast. That success comes from conducting Search Engine Optimisation in a wholistic manner.

This means looking at every aspect of your business & general marketing activities to ensure that all elements are pulling in the right direction to help your rankings improve for the target keywords in your SEO campaign.

It definitely involves more work, and it’s one of the reasons why we’re not the cheapest when it comes to SEO, but just ask our clients and they’ll tell you that the results are definitely worth the effort.

Why SEO instead of other marketing

The thing that makes most businesses want to do SEO is the fact that between 70% to 80% of all clicks occur on the organic listings on the first page of search results. The rest of the clicks go to the ads.

This means that ranking highly on page 1 means that you’ll be capturing a massive amount of clicks and traffic from Gold Coast customers.

To give you a real example, here’s a set of search results for a keyword on the Gold Coast.

There are around 320 searches for that keyword every single month, and as you can see in the diagram, the business in position 1 captures 33% of all of the clicks.

Based on the average sale value for that industry on the Gold Coast, that means this business is making over $70,000 every month just because of this 1 keyword in position 1.

So now that you can see the potential money that’s is generated as a result of being ranked 1st, you can understand why many Gold Coast businesses choose to invest in SEO over other marketing avenues.

Why are we different to other Gold Coast SEO companies

Did you know that in over 15 years, that we’ve never lost a client?

There are 2 main reasons why our clients love our SEO results.

1. We’re the SEO experts on the Gold Coast

We’ve been helping Gold Coast businesses with SEO for a really REALY long time, which means we know what we’re doing. We haven’t just done a $50 SEO course online.

In fact we’re often asked to speak at marketing conferences all over Australia and even internationally, teaching businesses all about SEO and digitial marketing. 

2. We’re really honest about SEO

We get to know our Gold Coast clients before we start, and if we don’t think that SEO is right for your business, we’ll tell you.

One you start you’ll get regular reports which are clear and easy to understand, regular one-on-one contact in person, or over the phone so that you can keep track of where things are at and the results that you’re getting.

Those are the 2 simple things that set us apart from everyone else.

Common SEO misconceptions

SEO is a very misunderstood profession, and as a result there are a lot of misconceptions which need to be cleared up before you start on your Gold Coast SEO campaign.

Keyword stuffing

SEO is not just about using as many of your target keywords in your website copy as possible. When you speak with businesses who are doing their own Gold Coast SEO, often in reality all they really end up doing is changing the copy on their website to include as many mentions of their chosen keyword as possible.

That approach hasn’t worked for about 10 years and search engines are a lot smarter at detecting “keyword stuffing”.

Paying for ads in doesn’t help organic rankings

Many people think that if they run an ad campaign on Google Ads that search engines will then increase your organic rankings because you’re spending money with them.

It has been 100% proven by many studies and confirmed officially from Google itself, that ad campaigns will have zero impact on your organic rankings.

That’s not to say that ad campaigns don’t have value, because they definitely do. But they just won’t help your Gold Coast SEO whatsoever.

Common questions about SEO

If you’re thinking that SEO could be the right choice for your Gold Coast business, then you’ll probably have a lot of questions to ask.

Here are some of the most common questions which people often ask before they start an SEO campaign for their Gold Coast business.

How long will it take to get my website on page 1

How long is a piece of string?

That’s not a very comforting answer, but it’s impossible to give a definitive answer when it comes to SEO.

Why?

Because there are so many factors at play!

Your websites ability to be ranked on page one is impacted by several things:

1. The current state of your SEO.
2. The quality of the SEO work being done (obviously with us it will be very high).
3. How many competitors you have in your industry.
4. If your competitors are actively engaging in SEO activities.
5. Any algorithm changes implemented by the search engines.

An SEO audit for your company will provide answers to many of these questions and will make it easier to understand how difficult it will be to get onto page 1 for any particular keyword.That being said, it’s still not possible to give a definitive timeframe because there are factors outside of our control (your competitors).

It is extremely important to understand that high quality SEO experts will be upfront and tell you this openly.

Only a dodgy SEO company will always claim that they can achieve a specific result in a specific period of time.

Can I purchase backlinks online to help my SEO?

As I mentioned above, backlinks (links on other websites, which point to your website) are one of the factors which search engines use to determine relevant.

So many people often go searching for services which can generate large numbers of backlinks for a fee.

This is definitely not a tactic which is recommended at all, as the links which are generated will typically be very low quality, spammy backlinks from low quality websites.

The best case scenario is the like Google will simply ignore those backlinks and your rankings won’t change.

The worst case scenario is that your website will get penalised for all those backlinks and your Gold Coast SEO rankings will get worse!

Leave the SEO to the experts!

How to start with SEO on the Gold Coast

Getting started is easy! 

Just fill out the contact form below and we’ll arrange a time to discuss your project with you.

During that time we’ll get to know your business, your goals and make sure that SEO is a good option for your business before we start.