Solahart was running a Google Ads campaign through another agency which was delivering very poor results.
With every customer enquiring costing hundreds of dollars to generate, the results of the campaign were unsustainable because there was simply no profit being generated.
We took over control of the ad account and steadily improved the campaign efficiency until they were paying about 10x less for every customer enquiry. That meant they were able to generate about 10x more customer enquiries, for the same monthly budget.
The next step was to completely redesign their old website so that it maximised the volume of conversions being generated.
When the new website launched, conversions doubled again!
Same marketing, same traffic, double the sales and profit.
This increase in profitability enabled them to further expand their marketing campaigns to incorporate Search Engine Optimisation and Facebook ads which generates even more traffic from potential solar customers.
- increase in leads: 875
- ROI: 37
