100 Epic Digital Marketing Stats

Table of Contents

Navigate to specific areas of interest using the links below…

Reviews

  • 92% of BSB customers are more likely to purchase after reading a review
  • Positive online reviews improve rankings by 6.47%
  • 94% of people say an online review has convinced them to avoid a business
  • 3.3 is the minium star rating where most consumers will still consider using
  • Only 13% of people will consider using a business with a 1 or 2 star average rating.
  • A 1 star increase in average rating causes a revenue increase of up to 9%
  • Only 13% of consumers will consider using a business with 1 or 2 stars
  • 78% of buyers who read reviews are satisfied with their final purchase
  • 72% of people trust online reviews as much as a personal recommendation
  • 90% of consumers say positive reviews influence their buying decisions

Video Marketing

  • 32% of businesses use video for sales
  • 84% of people say that they’ve been convinced to buy a product/service after watching a video
  • 54% of consumers want to see more video content from a brand/business they support
  • Businesses using video get 66% more qualified leads
  • 8 out of 10 people have made a purchase after watching a brand’s video
  • People spend almost 7 hours a week watching videos online
  • 82% of global internet traffic comes from video streaming & downloads
  • 90% of users say product videos are helpful in the decision making process
  • 50% of users look for videos related to a product or service before visiting a store
  • 55% of users watch online videos every day
  • People spend 88% more time on a webpage which has videos

Retargeting

  • Only 2% of website visitors convert during their first visit.
  • The average click-through rate (CTR) for display ads is 0.07%, while the average CTR  for retargeted display ads is about 0.7% (i.e. they’re 10x more effective).
  • Website visitors who are retargeted are 43% more likely to convert.
  • Retargeting can increase conversion rates by as much as 150%.
  • Retargeted visitors are 70% more likely to convert on a website compared to those who aren’t targeted for the second time.
  • Retargeting customers who abandon carts takes the conversion rate up to 26% from 8%.
  • Onsite retargeting can convert an additional 2-4% of website visitors into leads and customers.

Websites

  • 75% of people base their opinion of an e-commerce website purely on the design
  • Good user experience on a website can boos conversion rates by up to 400%
  • 94% of people don’t trust outdated or poorly designed websites
  • 53% of users will leave a website if it takes longer than 3 seconds to load
  • Over half of all internet traffic was from mobile devices in 2020
  • 88% of people say that slow load speeds are the main reason for leaving a website
  • It takes 0.05 seconds for users to form an opinion about your website
  • 38% of people will stop engaging with a website if the design is unattractive
  • 70% of small businesses don’t have a call to action on their website
  • 40% of users who have trouble access a website on mobile, will end up visiting a competitor instead

Chatbots

  • 85% of customer interactions will be handled without human agents by 2021
  • 64% of users say that 24 hour service is the best feature of chatbots
  • Chatbots can answer 80% of standard questions
  • 53% of service organisations will be using chatbots within the next 18 months
  • 64% of businesses using chatbots are free to spend time dealing with move complex problems
  • Chatbots can cut operational costs by up to 30%
  • 63% of consumers think that businesses should be on Facebook Messenger
  • 35% of people use chatbots to resolve a complaint or problem, or for getting detailed answers
  • A high quality bot experience can result in 80-90% response rates
  • 1.4 billion people use messaging apps and are willing to talk to chatbots

About the author...
Stuart Brown
Stuart Brown
Stuart is the co-founder of Launch Experts. With 20 years of experience in the marketing industry, his primary focus is to break away from the traditional marketing agency model, ensuring clients get a positive return on investment from their marketing campaigns.