Navigate to specific areas of interest using the links below…
- Reviews
- Video Marketing
- Retargeting
- Websites
- Chatbots
- Search Engine Optimisation
- Search Engine Marketing
- Automation
Reviews
- 92% of BSB customers are more likely to purchase after reading a review
- Positive online reviews improve rankings by 6.47%
- 94% of people say an online review has convinced them to avoid a business
- 3.3 is the minium star rating where most consumers will still consider using
- Only 13% of people will consider using a business with a 1 or 2 star average rating.
- A 1 star increase in average rating causes a revenue increase of up to 9%
- Only 13% of consumers will consider using a business with 1 or 2 stars
- 78% of buyers who read reviews are satisfied with their final purchase
- 72% of people trust online reviews as much as a personal recommendation
- 90% of consumers say positive reviews influence their buying decisions
Video Marketing
- 32% of businesses use video for sales
- 84% of people say that they’ve been convinced to buy a product/service after watching a video
- 54% of consumers want to see more video content from a brand/business they support
- Businesses using video get 66% more qualified leads
- 8 out of 10 people have made a purchase after watching a brand’s video
- People spend almost 7 hours a week watching videos online
- 82% of global internet traffic comes from video streaming & downloads
- 90% of users say product videos are helpful in the decision making process
- 50% of users look for videos related to a product or service before visiting a store
- 55% of users watch online videos every day
- People spend 88% more time on a webpage which has videos
Retargeting
- Only 2% of website visitors convert during their first visit.
- The average click-through rate (CTR) for display ads is 0.07%, while the average CTR for retargeted display ads is about 0.7% (i.e. they’re 10x more effective).
- Website visitors who are retargeted are 43% more likely to convert.
- Retargeting can increase conversion rates by as much as 150%.
- Retargeted visitors are 70% more likely to convert on a website compared to those who aren’t targeted for the second time.
- Retargeting customers who abandon carts takes the conversion rate up to 26% from 8%.
- Onsite retargeting can convert an additional 2-4% of website visitors into leads and customers.
Websites
- 75% of people base their opinion of an e-commerce website purely on the design
- Good user experience on a website can boos conversion rates by up to 400%
- 94% of people don’t trust outdated or poorly designed websites
- 53% of users will leave a website if it takes longer than 3 seconds to load
- Over half of all internet traffic was from mobile devices in 2020
- 88% of people say that slow load speeds are the main reason for leaving a website
- It takes 0.05 seconds for users to form an opinion about your website
- 38% of people will stop engaging with a website if the design is unattractive
- 70% of small businesses don’t have a call to action on their website
- 40% of users who have trouble access a website on mobile, will end up visiting a competitor instead
Chatbots
- 85% of customer interactions will be handled without human agents by 2021
- 64% of users say that 24 hour service is the best feature of chatbots
- Chatbots can answer 80% of standard questions
- 53% of service organisations will be using chatbots within the next 18 months
- 64% of businesses using chatbots are free to spend time dealing with move complex problems
- Chatbots can cut operational costs by up to 30%
- 63% of consumers think that businesses should be on Facebook Messenger
- 35% of people use chatbots to resolve a complaint or problem, or for getting detailed answers
- A high quality bot experience can result in 80-90% response rates
- 1.4 billion people use messaging apps and are willing to talk to chatbots
