Marketing Automation: From Lead Generation to Closing!

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Marketing Automation is all about using enhanced software and CRMs to automate much of the usual marketing process.

It identifies your prospects, captures needed information, and automatically follows up with them to convert leads into sales using customized marketing strategies such as sending emails, texts messages, etc.

Many corporations have been using marketing automation software for efficient lead management and communications.

By implementing automation in their process, business owners can increase their revenue, reduce cost and free up time for other important tasks.

Marketing automation is not just about instructing an assistant to write copies or automated social media posting but can also be used to achieve various other objectives such as engaging with your prospects for better relationships, personalize communication based on the audience’s interests, tracking email conversions and a lot more.

Automation – The Holy Grail, Every Agency Wants to Experience!

As of today, there are many marketing automation software, and you would probably find one for everything.

But it is not just about purchasing a subscription but rather the value that comes with it.

In order to get the most out of your money, you need to have a clear idea of how it will be helpful in your business.

“Marketing automation is not limited to big companies as small and medium-sized businesses can also use it effectively.”

It doesn’t matter whether you have five employees or thousands; automation will help you achieve your business goals by increasing productivity and streamlining your workflow.

So, exactly how can your business benefit from such a process?

Well, businesses need to lead to survive and grow; leads are the lifeblood of businesses.

The more qualified leads you to have, the higher will be your chances of converting them into sales, and there are various ways marketing automation can assist you in this regard.

Automated Communication

It is possible for companies to automate a lot of their communication process by using marketing automation software effectively.

This will allow you to schedule emails, follow-ups, etc., as per the prospects’ time zones and location.

By automating most of your communication process, you can be more flexible according to your target audience’s preferences which might have a positive impact on sales.

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Data-driven approach

Marketing automation software helps you create a data-driven approach, which can help you understand more about your prospects’ behaviour.

You will be able to analyze the responses and the responsibilities that come from various campaigns so that you can make better decisions for future ones.

Tracks Customer Journey

With the help of automation, you can properly track your customer’s journey by following up with them and knowing their level of interest in your business.

This helps in targeting those who are ready to buy at the right time rather than waiting for them to come back on their own.

Automate reports

Reports are essential to understand how your business is performing. With marketing automation software, you can create different types of reports like lead conversion reports, open email rates, etc.

By keeping track of such reports, businesses can easily determine the effectiveness of their campaigns so that they can make necessary changes accordingly in order to improve the marketing process and increase sales.

Track Milestones

Milestones are one of the most important factors for businesses when growing.

With automation, you can easily track your business’ milestones such as conversion rates, click-through rates, and other factors that contribute to sales and revenue.

This way, you will know better about your customers’ needs and what they expect from your product or service.

Automation is a lot more than setting up automated emails or campaigns; it’s a marketing tool designed to give an edge over competitors by generating leads faster through effective marketing at the right time using customized messages according to individual preferences.


It is clear that there are numerous benefits of marketing automation and, if implemented correctly, could help you achieve business objectives by increasing sales and revenue.

Today every company uses some form of automation for boosting its sales and revenue, but not all application works in the same way as others.

So before purchasing any software, think about the value it can bring to your business.

Software that comes with a good pricing tag may not be the best option for your business if you can’t get enough benefit from it.

Also, just because you have automated something doesn’t mean that everything else will automatically fall into place.

Make sure that your marketing automation tool does not replace but rather complement your current strategy for better results.

About the author...
Stuart Brown
Stuart Brown
Stuart is the co-founder of Launch Experts. With 20 years of experience in the marketing industry, his primary focus is to break away from the traditional marketing agency model, ensuring clients get a positive return on investment from their marketing campaigns.