As a business owner, you’re likely up to your ears in digital marketing terms.
The hard part is linking all of these pieces together and figuring out how to use each one for your very own business.
Fortunately, there are many great tools, apps, and social media channels marketers can use to their advantage.
But what happens when they get in the way of digital marketing success?
What if you use them incorrectly or the market you are trying to reach doesn’t understand what they do? Business owners are up against a lot.
What are some common misconceptions about digital marketing?
How can business owners combat these myths and still succeed in their campaigns?
Let’s take a look at some of the most common misconceptions.
Myth: Facebook ads don’t work
Facebook ads do work!
They are especially effective when you get creative with your ad content or target audience.
However, if you don’t get creative with your Facebook ads, they can fail like any other ad campaign might.
When dealing with Facebook ads, keep in mind that they differ from Google ads in that Google is targeted towards keyword searches and Facebook targets potential consumers via a collection of pages and posts they like and follow.
Myth: When it comes to SEO, content is king
You can have the most amazing content in the world, but if your page doesn’t have relevant keywords and it isn’t easily accessible, Google algorithms will find you irrelevant.
Even though quality content is useful, if you don’t use SEO strategies to improve your website ranking or make sure that you are using popular keywords, proper structure, backlinks, and promotions.
To fully take advantage of your SEO marketing, you need to have a decent understanding of search engine algorithms and make sure your content is optimized for the highest rankings.
Myth: Video isn’t worth it
A quality video makes your page 50 times more likely to rank on page one of a Google search, as the search engine owns YouTube, so video rankings are prioritised accordingly.
“Videos do much more than just up your rankings, though.”
They also make your site more engaging and memorable for potential new customers and improve the performance of almost all other metrics.
The benefit of adding a video to your site is that they are also great for sharing on social media platforms, so you can make your content accessible in multiple ways.
To get the most out of your video marketing campaign, make sure your video is high quality and relevant.
Optimize it for keywords, which will make it more valuable in Google’s eyes.
Last but not least, keep your videos short and sweet so as to keep the attention of potential consumers.
Myth: Email marketing doesn’t work.
The reason why email marketing isn’t as popular as it once was has nothing to do with its effectiveness and everything to do with its management.
While it’s true that many people use apps like Facebook, Twitter, and Instagram for their marketing, email is still the number one marketing platform and is still one of the most effective ways to keep in touch with your customers.
The problem with email marketing is that you need a lot of people on your list to make it really worthwhile and the content you send with each email needs to be good quality, relative, and interesting.
Many people are taking advantage of email “blasts” as a form of effective marketing.
This is an easy, inexpensive way to get your information to a large number of people all at once.
Since email marketing is so affordable, the ROI is incredibly high!
To properly pull off email marketing, you need to use some form of marketing automation system to handle large quantities of email addresses and messages.
Final thoughts
The world of digital marketing is constantly changing all the time. and with consistent changes in Google’s algorithm, it can make getting your website or social media account found on search engines difficult.
While there are many common misconceptions about how to successfully market online today, the truth is that you need a solid understanding of what will work for your target audience in order to turn visitors into customers.
It’s important not to take shortcuts when considering something like video marketing or email campaigns because if consumers aren’t engaged by content then they won’t buy from you either!
